Director of Communications and Membership

Who we Are

The North Carolina League of Conservation Voters (NCLCV) is a pragmatic, results-oriented, non-partisan organization whose mission is to protect the health and quality of life for all North Carolinians. We elect environmental champions, advocate for environmental policies that protect our communities, and hold elected leaders accountable for their decisions. We create a political environment that will protect our natural environment.  

Our sister organization, NC League of Conservation Voters Foundation, connects and engages people to protect our natural environment and promote the well-being of our communities. We engage people in the democratic process, organize in communities to connect environmental policies to people’s daily lives, cultivate environmental leaders, and advocate for policies at the state and local level that protect the health and quality of life for all North Carolinians.

Position Description

NCLCV is seeking a proven leader in communications and strategic engagement to drive the organization’s digital advocacy with a focus on cultivating, organizing, and growing our membership base. This is an excellent opportunity for an aggressive and creative online campaigner and communicator to expand awareness on environmental policies, civic engagement, and legislative accountability. In this public-facing digital presence position, the Director of Communications and Membership works to establish NCLCV as a thought leader on the intersection of environmental policy and politics. This position is responsible for optimizing traditional and digital communications channels to contribute to revenue growth and membership acquisition. 

Responsibilities

In conjunction with the Director of Development, develop, recommend, and execute strategies for NCLCV and NCLCV Foundation’s membership acquisition and engagement; digital fundraising; communications and media outreach; and online organizing work. Specific responsibilities include:

• Develop and implement short-term and long-term plans for digital organizing that effectively engage NCLCV’s members and activists, increase revenue, expand outreach, and elevate environmental issues.
• Collaborate with the Director of Development to write compelling fundraising and advocacy email copy, direct mail appeals, online petitions, and other web-based copy.
• Draft press releases, media statements, and other traditional media materials as needed for use in campaigns, fundraising, and other strategic communications.
• Implement effective media relations strategy, including serving as a spokesperson, maintaining media contact lists, tracking NCLCV media mentions, pitching stories and op-eds, and preparing other staff for interviews.
• Foster, maintain, and grow membership base through proven, viable paid and unpaid acquisition strategies.
• Analyze, forecast, and manage revenues and expenses for assigned budget line items (i.e., membership contributions, digital acquisitions.)
• Work closely with other NCLCV staff to support various program activities with digital tactics, including: Director of Governmental Relations and Director of Clean Energy Campaigns to mobilize NCLCV’s membership to influence policymakers and help elect pro-environment candidates (i.e., annual Legislative Scorecard, local accountability campaigns). Director of Outreach to provide digital and communications support for PowerUp programs and events. 
• Work in partnership with the Development Director to create multichannel campaigns to achieve annual revenue and membership targets, including growing online giving revenue through timely, innovative online campaigns, targeted communications, social media outreach, and other giving techniques
• In coordination with the Director of Development, create opportunities for staff, board members to engage with digital advocacy and fundraising campaigns, social media, and other relevant areas of purview that further the mission and broaden the base.
• Engage with partner organizations including state issue coalitions, national League of Conservation, and other state affiliates in the Conservation Voters Movement on joint campaign activities.
• Participate actively in applying a racial justice lens to all NCLCV communications and narratives, including a consistent emphasis on the interconnection of racial justice and equity, environmental justice, and democracy. 
• Analyze and monitor the performance of all online engagement including advocacy and fundraising, use data to evaluate annual goals and campaign progress and make adjustments, report out as necessary.
• Maintain healthy member database and provide staff with training to use systems effectively and successfully.
• Maintain and update websites (nclcv.org, nclcvf.org, conservationpac.org) on a continual basis.
• Other duties as assigned.

Qualifications

• Work experience: 3 – 5 years of demonstrable success in online organizing, email advocacy, and/or online fundraising required. Experience building media relations and/or traditional communications required. Experience in a political context, preferably in a progressive or environmental organization strongly preferred.
• Skills: Excellent oral and written communications skills required. Creative leader who is a self-starter and can work in tandem with colleagues, other partners required. Initiative, discernment, and critical thinking skills required. Proven ability to handle multiple projects, meet deadlines, and work in a fast-paced environment with great attention to detail required. Experience using social media and online tools to engage and mobilize the public required. Experience with CRM, CMS, social media, and a strong commitment to metrics and tracking progress required; HTML coding skills desirable. Understanding of environmental issues and the North Carolina political landscape, and their potential to engage the public, preferred. Spanish language skills desirable.
• Commitment to Racial Equity: Shares our values and commitment to increasing racial diversity in our movement and organization, integrating justice and equity into the work we do, and ensuring an inclusive organizational culture. Brings ideas about how to put people at the center of our advocacy work.
• Conditions: Willingness to adapt work schedule as needed to fulfill mission. Ability and willingness to travel. The position is based in Raleigh, North Carolina.

To Apply:  Send cover letter, resume, and online writing sample to jobs@nclcv.org with “Director of Communications and Membership” in the subject line. No phone calls please. Position open until filled. Salary range $50,000 – 65,000. 

This is a full-time, exempt position.  NCLCV is an Equal Opportunity Employer committed to a racially just, equitable, and inclusive workplace.